In the context of journalism:
* Factual: An editorial expresses an opinion, while a factual article aims to present information objectively.
* News: An editorial is an opinion piece, while news reporting aims to provide factual accounts of events.
* Objective: An editorial is subjective, while objective writing aims to remain unbiased.
In the context of publishing:
* Fiction: An editorial is a non-fiction piece, while fiction is a work of imaginative narrative.
* Advertising: An editorial is a piece of opinion writing, while advertising aims to promote a product or service.
In the context of a book:
* Text: An editorial may be a preface or afterword, while the text refers to the main body of the book.
* Content: An editorial may be a commentary on the main content of the book.
It's important to consider the specific context to determine the most fitting opposite for "editorial."