Why the newspaper run major kovaloff ad asking for return of his nose?

The newspaper did not run any ads asking for the return of Major Kovaloff's nose. This event is part of the plot of Nikolai Gogol's short story "The Nose," in which Major Kovaloff's nose mysteriously disappears and takes on a life of its own. The story is a satirical commentary on social status and the bureaucracy of 19th-century Russia.