Here's why:
* Authority and Collective Voice: Using "we" establishes a sense of authority and suggests that the opinion is shared by the entire publication, not just one individual.
* Direct and Engaging: This voice is more direct and engaging than a third-person approach, creating a sense of shared responsibility and a connection with the reader.
* Purpose of Editorials: The purpose of an editorial is to express an opinion and influence public thought. Using a collective voice emphasizes the strength and conviction of the publication's stance.
However, there are some exceptions:
* Individual Editorials: Occasionally, an editorial may be written by a specific individual, in which case the voice may be first-person singular ("I").
* Stylistic Choices: Some publications may deviate from the traditional "we" voice and use other styles to create a specific tone or impact.
Overall, the narrative voice of an editorial is designed to communicate a clear and persuasive message, while also representing the overall stance of the publication.