Here's the excerpt:
> "And the billboards are the biggest. They're as big as barns. And they change every minute. They're right there on the highway, and they're really beautiful."
>
> "What do they advertise?"
>
> "I don't know. I've never stopped to look. They're always changing."
This section introduces the reader to the world of the novel, where giant, constantly changing billboards are a common sight. They are a visual representation of the overwhelming consumerism and superficiality of the society.