* To expose the horrific conditions: Pulitzer, a crusader for social justice, was aware of the rumors of mistreatment and neglect within asylums. He wanted Bly to shed light on these conditions and bring them to public attention.
* To increase circulation: As a savvy businessman, Pulitzer knew that a sensational story like this would attract readers and boost his newspaper's circulation. He recognized Bly's talent for investigative journalism and her ability to connect with audiences.
* To advance social reform: Pulitzer believed that exposing the inhumane treatment of the mentally ill would spark public outrage and lead to reforms in the asylum system. He aimed to use the power of the press to advocate for better care and treatment for those with mental health conditions.
Bly's assignment was risky, as she had to pretend to be mentally ill to gain admission to the asylum. However, her undercover investigation resulted in a series of shocking articles that resonated with the public and ultimately led to changes in the way asylums were run.
While Pulitzer's motives were complex, his decision to send Bly on this mission contributed significantly to the advancement of mental health awareness and the fight for better treatment of those with mental illness.