Sensationalism and Exaggeration: Yellow press newspapers engaged in sensational reporting, exaggerating events, and often publishing unsubstantiated stories. They focused on graphic details, human-interest stories, and emotional appeals to capture readers' attention. By highlighting the atrocities allegedly committed by the Spanish government in Cuba, these newspapers created a sense of urgency and public outrage.
Jingoism and Patriotism: Yellow press newspapers fueled jingoistic sentiments and promoted aggressive foreign policies. They portrayed the United States as a powerful nation with a moral obligation to intervene and protect the oppressed people of Cuba. Slogans like "Remember the Maine" and cries for "Cuba Libre" resonated with the public and fueled the growing desire for intervention.
Targeting the Masses: Unlike traditional newspapers that catered to the elite, yellow press newspapers targeted a broader audience, particularly the working class and immigrants. By publishing cheap newspapers with striking headlines, colorful illustrations, and simple language, these papers reached a wider readership. This allowed them to influence public opinion on a larger scale.
Influence on Policymakers: The sensationalist reporting in the yellow press newspapers caught the attention of policymakers and swayed public opinion in favor of intervention. President William McKinley, who was initially reluctant to go to war, was pressured by public sentiment fueled by the yellow press. The publication of letters allegedly written by Spanish diplomats criticizing President McKinley further intensified public anger.
Impact on Public Perception: The yellow press shaped the public's perception of events in Cuba. By creating a narrative of Spanish oppression, cruelty, and Cuban suffering, these newspapers stirred up public sympathy for the Cuban people and intensified calls for intervention.
It's important to note that while the yellow press had a significant impact, there were other factors that also contributed to the United States' decision to intervene in the Spanish-American War, including economic interests, geopolitical considerations, and a desire to establish the United States as a major world power. However, the role of yellow press newspapers in shaping public opinion and pressuring the government to act cannot be overlooked.