* Land is cheaper. Land in rural areas is typically cheaper than land in urban areas, making it more affordable for businesses to set up shop. This is especially true for large retailers, which require a lot of space for their stores.
* Zoning regulations are more lax. Zoning regulations in rural areas are often more lax than in urban areas, making it easier for businesses to build the types of stores they want.
* Traffic is lighter. Traffic is typically lighter in rural areas than in urban areas, making it easier for customers to get to and from stores.
* More room for parking Large retailers generally require ample parking spaces. Rural urban fringe has a lot of empty and underdeveloped land which gives outlets room for adequate parking spaces.
As a result of these factors, outlets are often more common in rural urban fringe areas than in urban areas. This can be a positive development for rural communities, as it can bring in new jobs and tax revenue. However, it can also lead to increased traffic congestion and other problems.