1. Who: Individuals or entities involved in the story.
2. What: The main event or action that has occurred.
3. Where: The location where the story took place.
4. When: The time or date of the event.
5. Why: The reason or motive behind the event, if known.
6. How: The manner in which the event occurred, if relevant.
The lead paragraph is designed to quickly grab the reader's attention and provide a clear overview of the story. It often contains the essential information that answers the fundamental questions of journalism: who, what, where, when, why, and how.