1. Objectivity: This refers to the journalistic principle of fairness and accuracy in reporting, avoiding personal biases and presenting all sides of a story.
2. Accuracy: Providing factual information and ensuring news reports are correct and true to the best of the journalist's knowledge and verification process.
3. Independence: Journalists strive to maintain their independence and avoid conflicts of interest, ensuring they are not influenced by external factors in their reporting.
4. Verification: Journalists employ thorough fact-checking and verification methods to ensure the information they present is reliable and credible.
5. Timeliness: News media aims to deliver information promptly, covering breaking news and updates in a timely manner.
6. Relevance: Journalism focuses on reporting information that is relevant and significant to the audience they are serving.
7. Comprehensiveness: Providing a comprehensive overview of events and issues, including background information and context, to help readers understand the broader picture.
8. Impartiality: Journalists strive to be impartial and present information without bias, allowing the audience to form their own opinions based on the facts presented.
9. Public Interest: Journalism serves the public interest by holding those in power accountable, uncovering stories of significance, and promoting transparency.
10. Ethical Standards: Journalists adhere to a set of ethical principles and standards, such as respecting privacy, protecting sources, and acknowledging any potential conflicts of interest.
11. Balance: Aiming to present a balanced perspective by including different viewpoints and opinions in reporting.
12. Fairness: Ensuring stories are presented in a fair manner, giving individuals involved an opportunity to respond to allegations or accusations.
13. Scrutiny: Journalistic scrutiny often involves investigating and questioning those in positions of power, ensuring accountability and transparency.
14. Attribution: Journalists acknowledge the sources of their information and give proper credit to those providing information.
15. Accountability: Journalists bear responsibility for their reporting and are accountable to the public for their accuracy and adherence to ethical standards.