Advocates of media determinism argue that different media have different characteristics and limitations that influence how messages are communicated and perceived. For example, the physical constraints of a newspaper or television screen may impact the size and format of the content, while the interactivity of the internet allows for more dynamic and user-generated content.
This theory emphasizes the importance of considering the medium when creating and delivering a message, as the medium itself can become an integral part of the message and influence its overall impact. Media determinism has been influential in fields such as communication studies, media theory, and sociology.
However, it is important to note that media determinism is not a universally accepted theory, and there are alternative perspectives that emphasize other factors, such as the role of the audience, cultural context, or individual agency in shaping the interpretation of media messages.