One key difference between online media and other traditional formats is the level of interactivity they offer. Online media typically allows for real-time interaction between the user and the content, fostering a more dynamic and engaging experience. Users can comment, share, rate, or contribute to the content directly. Interactivity also enables customization, where individuals can tailor the content based on their preferences, enhancing their engagement and satisfaction with the media. This element of two-way communication and direct user involvement sets online media apart from other formats that present content in a more passive manner.