Titles:
* Grab attention and spark interest: A good title should be catchy and relevant to the content, encouraging readers to delve deeper.
* Provide a clear indication of the topic: A title should concisely summarise the main theme or subject matter of the text.
* Help readers find relevant information: Titles are used in search engines, tables of contents, and indexes, making it easier for readers to find what they're looking for.
* Set the tone and expectations: The style and tone of a title can give readers a preliminary understanding of the text's intended audience, purpose, and overall feel.
Subtitles:
* Break down complex topics: Subtitles divide longer pieces of writing into smaller, more manageable sections, making them easier to read and understand.
* Provide a roadmap for the content: Subtitles act as signposts, highlighting key points and guiding readers through the information flow.
* Allow readers to skim for specific information: By scanning subtitles, readers can quickly identify sections that are relevant to their interests.
* Add clarity and structure: Subtitles create a visual hierarchy within a text, enhancing its readability and organization.
In summary, titles and subtitles act as powerful navigational tools that:
* Help readers find relevant information quickly and efficiently.
* Improve comprehension and engagement by breaking down complex topics.
* Enhance the overall readability and structure of the text.
* Signal the content's purpose and tone.