Marketing:
* Marketing Management (1967, and numerous subsequent editions): This is considered a foundational textbook in the field of marketing and has been a bestseller for decades. It covers a wide range of marketing topics, from strategy to implementation.
* Principles of Marketing (1980, and numerous subsequent editions): This textbook is a more accessible introduction to marketing concepts, suitable for undergraduate students.
* Marketing Insights from A to Z (2015): This book offers concise definitions and explanations of important marketing terms and concepts.
* Marketing 4.0: Moving from Traditional to Digital (2017): This book explores the shift from traditional marketing to digital marketing and the impact of technology on marketing practices.
* Marketing 5.0: Technology and the Human Touch (2021): This book examines the further evolution of marketing in the digital age, focusing on the importance of human connection and experience.
Other Books:
* Social Marketing: Strategies for Changing Public Behavior (1971, and numerous subsequent editions): This book explores the application of marketing principles to social issues and promoting positive social change.
* The New Competition: Global Strategies for a World of Networked Organisations (1991): This book analyzes the changing competitive landscape in the globalized economy.
* Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (2002): This book focuses on applying marketing strategies to promote specific locations, such as cities, states, or countries.
* Marketing Models (2005): This book presents a collection of marketing models and frameworks, covering various aspects of marketing strategy and execution.
* Conquering the Chaos: How to Win in the Information Age (2008): This book explores the challenges and opportunities of marketing in the information age, emphasizing the need for agility and innovation.
* Marketing 3.0: Go Beyond Products to Deliver Customer Experiences (2010): This book discusses the importance of customer experience and the shift from product-centric to customer-centric marketing.
* Choose Your Future: How to Make the Right Choice (2013): This book provides advice and insights on making important life choices and achieving one's goals.
* The Marketing Book (2023): A comprehensive guide to the fundamentals of marketing, covering everything from strategic planning to implementation.
This is not an exhaustive list, as Philip Kotler has co-authored numerous other books on marketing and related topics. You can find more information about his work on his official website or on online book retailers.