* It introduces the main theme of the book. The book is about Jeremy's journey to find meaning in his life. He meets a number of people along the way who help him to understand what it means to be alive.
* It is a play on words. The title is a pun on the phrase "the meaning of life." This phrase is often used to refer to the ultimate purpose of human existence. Jeremy's journey to find meaning in his life is a reflection of this larger question.
* It is a hopeful title. The title suggests that there is meaning to be found in life. This is a hopeful message for readers who may be struggling to find meaning in their own lives.