Objectivity: the report should be based on objective facts and data, rather than personal opinions or biases.
Accuracy: the information in the report should be accurate and reliable, and should be obtained from credible sources.
Clarity: the report should be written in a clear and concise manner, and should be easy to understand by non-technical readers.
Timeliness: the report should be completed and delivered on time, in order to be of use to decision-makers.
Actionable: the report should include specific recommendations for action, in order to help decision-makers make informed decisions.
Well-presented: the report should be well-presented and visually appealing, in order to make it more effective and easier to read.