A good questionnaire should be:
* Clear and Concise: Questions should be easy to understand and avoid jargon or technical terms. Keep them short and to the point.
* Focused: Each question should directly relate to the research objective. Avoid irrelevant questions.
* Unbiased: Questions should not lead respondents to a particular answer. Avoid loaded language or emotionally charged wording.
* Well-Structured: Questions should flow logically, grouping similar topics together. Use a consistent format and clear instructions.
* Easy to Answer: Provide clear response options, such as multiple-choice, rating scales, or open-ended questions where appropriate. Consider the respondent's burden; a long questionnaire may lead to incomplete responses.
* Pre-tested: Test the questionnaire on a small sample before widespread distribution to identify any ambiguities or problems.
* Anonymous and Confidential (if appropriate): Assure respondents of the confidentiality of their responses to encourage honest answers, especially when dealing with sensitive topics.
This questionnaire aims to understand the public perception and market impact of IBM's introduction of Palm devices in India. (Note: This assumes a past introduction; adjust accordingly if it's a hypothetical scenario).
Section 1: Demographics (To understand respondent profile)
1. Age Range: (Multiple Choice) 18-25, 26-35, 36-45, 46-55, 55+
2. Gender: (Multiple Choice) Male, Female, Prefer not to say
3. Location (State): (Open-ended, or Multiple Choice if limiting to specific regions)
4. Occupation: (Open-ended, or Multiple Choice with categories)
5. Smartphone Ownership: (Multiple Choice) Yes, No
Section 2: Awareness and Perception of Palm by IBM
1. Were you aware of IBM's involvement with Palm devices in India? (Multiple Choice) Yes, No
2. If yes, how did you become aware? (Multiple Choice) Advertising, News articles, Word-of-mouth, Other (Please specify)
3. What is your overall opinion of Palm devices introduced by IBM in India? (Rating Scale) Very Positive, Positive, Neutral, Negative, Very Negative
4. What were your primary expectations regarding the Palm devices? (Open-ended)
5. To what extent did the Palm devices meet your expectations? (Rating Scale) Fully, Partially, Not at all
Section 3: Market Factors
1. What were the key factors influencing your decision to (or not to) purchase a Palm device? (Multiple Choice; include options like Price, Features, Brand Reputation, Availability, etc.)
2. Compared to other devices available at the time, what were the perceived strengths and weaknesses of the Palm devices? (Open-ended)
3. If you didn't purchase a Palm device, which brand did you choose instead? (Open-ended)
Section 4: Future Considerations (Hypothetical, if Palm re-enters the market)
1. If IBM re-introduced Palm devices in India today with improved features and pricing, would you consider purchasing one? (Multiple Choice) Yes, No, Maybe
2. What features would need to be included to make you consider purchasing a Palm device? (Open-ended)
Thank you for your participation!
Remember: This is a sample questionnaire and may need to be adjusted based on your specific research objectives and target audience. Pre-testing is crucial to ensure its effectiveness. Consider adding demographic questions relevant to your specific research needs. The open-ended questions allow for richer qualitative data, but may require more analysis. Consider the length and potential respondent fatigue.