Here's why:
* Critical and commercial success: The books have won numerous awards, including the prestigious Carnegie Medal and the Whitbread Book of the Year.
* Adaptions: The series has been adapted into a successful BBC television series and a feature film, which significantly boosted its popularity.
* Long-lasting appeal: The books have remained popular for over two decades, indicating a lasting appeal for readers of all ages.
Given these factors, it's highly likely that the series has sold well over 10 million copies.