Measure the sides of one of the hexagonal bases. For an example, the sides measure 2, 2, 4, 3, 4 and 3 inches.
Total the side measurements to calculate the base's perimeter. With this example, the base has a perimeter of 18 inches.
Measure the height of the prism. With this example, let the height measure 10 inches.
Multiply the base's perimeter by the prism's height to calculate the lateral area. Concluding this example, 18 inches multiplied by 10 inches equals 180 square inches --- the lateral area is 180 square inches.