Have students study a range of past and current print advertisements in groups. Ask them to discuss the language contained in the advertisements along with the design. The students should try to identify the target market and specific buyer. Have them discuss how successful they think the advertisements are. Get the students to rank them in order of success. Younger children can try to work out what certain advertisements want the consumer to do.
Give the students an ordinary object, such as a plastic ruler or a pot of glue, and ask them to create a persuasive advertising campaign for the product. The students, in groups, must use their language and graphic design skills to devise a campaign. This campaign must attempt to persuade a target market to buy the product. Students present their products and advertisements to the class, and the students vote for the best campaign.
Have the students focus on either a slogan or jingle for their advertising campaign after a class discussion. If students decide to create a jingle, they must listen to some successful ones first. Give the students a fixed time limit for their jingles, such as 30 seconds. The students can use any of the musical instruments available in the school for their jingles. If students choose to write a slogan, have them research successful ones first.
Have students conduct research, through reference books or online, to discover the history of cigarette advertising. The goal is for them to try to find out the changes that have occurred in this form of advertising in movies, television shows and magazines and newspapers. The students should also learn what rules exist in countries around the world for cigarette advertising and attempt to get hold of current advertisements. Get the students to create an anticigarette advertising campaign.