Data is usually divided into two categories -- quantitative and qualitative. Numeric information which is measured with tools such as a ruler or graduated cylinder is quantitative data. For example, you might measure the amount of rainfall over a month or determine how much a plant grew when kept in a dark room. Qualitative data involves the look, taste, smell, texture or sound of something described with words. When you observe that ketchup leaves a darker stain than mustard does on a white shirt, you are collecting qualitative data.