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How to Promote Your School Fundraising with Boxtops

In 2009, schools throughout the United States earned more than $49 million through the Box Tops for Education program, founded by General Mills, according to the fundraiser's website, boxtops4education.com. This program helps schools earn cash, and these funds go directly to helping children succeed. To earn cash for a child's school, participants should clip Box Top coupons from items purchased in grocery stores nationwide. Schools earn 10 cents for every Box Top submitted to the school. To spread the word and encourage parents, teachers, students and school supporters in your community to submit Box Tops coupons, it may take an effective strategy to advocate this fundraising opportunity.

Instructions

    • 1

      Volunteer to be the fundraiser's coordinator, or leader. Coordinators are the "driving force" behind the Box Tops for Education fundraiser, according to the program's website. Coordinators are responsible for advocating the program to parents, students and school staff. A school's coordinator also collects and organizes all Box Tops, and in turn, notifies parents of the fundraiser's progress.

    • 2

      Create and distribute flyers and other marketing materials. As a coordinator, you're responsible for informing parents and community members of the school's program. Send letters or flyers home to parents, advertise the program on the school's website or Facebook page and announce the fundraising project at at Parent Teacher Association (PTA) meeting. Don't limit your marketing to the school. Distribute or post flyers at community recreation centers or library branches. Community residents may be interested in supporting the school by submitting Box Tops. In your flyer or marketing literature, be sure you've included detailed information as to how the program will benefit the school as well as how to submit the Box Tops.

    • 3

      Set a realistic monetary goal, and incorporate friendly competition among grades. With the feedback from school administrators and teachers, create a financial goal. For example, if your school needs four new computers, then setting a $4,000 goal may be achievable. Have all grade levels or even classrooms compete to see which group collects the most Box Tops. Host a pizza party, or offer another fun award such as offering a movie or game day, for the winning group.

    • 4

      Set up bins throughout the school and community. Make turning in Box Tops easy for parents, teachers and community members by scattering containers for submitted Box Tops throughout the school, in locations such as the gymnasium, lunchroom, hallways, main office and school entrances. Set up bins at local libraries or recreation centers as well.

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