Community awareness projects are usually volunteer efforts that work to bring a community together in support of an idea or organization. Fundraising is often a big component of these projects, as is information sharing and raising awareness about a subject that many people might not otherwise know about. Community awareness projects may be very localized, for instance in a neighborhood or at one school or global, as in worldwide campaigns to raise awareness about a specific illness.
One of the toughest aspects of a community awareness project is letting the community know its going on, and gaining their support. Design and hang colorful, eye-catching posters in places where your target audience is sure to see them. If someone in your group is computer savvy, have them build a website and update it with information about your project. They can also go to other sites and spread the word. Contact your local media outlets and ask them to consider sponsoring or reporting on your project. Have every member of your group contact the people they know and spread the word.
There are a few things that will draw a crowd to your project events, even if they have never heard of the subject you're raising awareness about. One idea is to contact local bands and ask them to put on a show to benefit your project. School groups -- such as bands, dancers, cheerleaders or sports teams -- also draw big crowds of friends and family. Consider honoring a community member and invest a little money into a plaque to commemorate their work on your project, then build an event around the awards ceremony.
Community awareness implies that there is some topic that you want to inform your community about. You'll need written materials that give that information in a clear, concise way. A brochure is a good choice. List the name of your organization, your goals, information about your project and why the reader should get involved. It is important to make what you are raising awareness about important to the community so that they'll get behind you. The same information can be given online on a website or blog.