* mögen: This is the most common way to say "like" in German. It can be used to express both general likes and dislikes, as well as specific preferences. For example, you could say "Ich mag Eis" (I like ice cream) or "Ich mag die Farbe blau nicht" (I don't like the color blue).
* gerne haben: This phrase is similar to mögen, but it is typically used to express stronger feelings of affection. For example, you could say "Ich habe meine Frau sehr gerne" (I love my wife very much).
* lieben: This is the strongest way to say "like" in German. It is used to express deep feelings of love and affection. For example, you could say "Ich liebe meine Kinder" (I love my children).
There are also a few other ways to say "like" in German, but these are the most common.