What is mean by fit drives both competitive advantage and sustainability?

Fit drives both competitive advantage and sustainability because it ensures that a company's resources and capabilities are aligned with its goals and strategies, and that its activities are coordinated and efficient. This allows the company to operate effectively and efficiently, giving it a competitive advantage over its competitors. Additionally, fit can also help a company to be more sustainable by reducing waste and optimizing resource allocation, improving operational efficiency, and enhancing long-term financial performance.