I. Introduction:
* Briefly explain the purpose of the questionnaire and assure respondents of anonymity (if applicable).
* Obtain informed consent (if necessary, depending on your research ethics guidelines).
II. Demographics (Optional, but helpful for analysis):
* Age range (e.g., 18-24, 25-34, etc.)
* Gender
* Occupation
* Annual household income (ranges are preferable to exact figures for privacy)
* Car ownership status (yes/no; if yes, number of cars, make/model)
* Driving experience (number of years)
III. Car Purchasing and Ownership:
* Awareness of Car Features:
* "How familiar are you with the following car features? (Rate each on a scale of 1-5, 1 being not at all familiar, 5 being very familiar):" Followed by a list of features like:
* Anti-lock brakes (ABS)
* Electronic Stability Control (ESC)
* Adaptive cruise control
* Lane departure warning
* Blind spot monitoring
* Hybrid/Electric powertrains
* Advanced Driver-Assistance Systems (ADAS)
* Information Sources:
* "Where do you typically get information about cars before purchasing one? (Check all that apply):"
* Dealerships
* Online reviews (e.g., Edmunds, Kelley Blue Book)
* Automotive magazines/websites
* Friends/family
* Social media
* Television commercials
* Purchase Decision-Making:
* "What factors are most important to you when considering a new or used car? (Rank in order of importance):" Provide a list of options like:
* Price
* Fuel efficiency
* Safety features
* Reliability
* Brand reputation
* Style/appearance
* Maintenance and Repair:
* "How confident are you in your ability to perform basic car maintenance tasks (e.g., checking fluids, changing a tire)?" (Scale of 1-5)
* "Where do you typically take your car for repairs?" (e.g., Dealership, Independent mechanic, etc.)
IV. Safety and Sustainability:
* Safety Awareness:
* "How aware are you of current car safety regulations and ratings?" (Scale of 1-5)
* "Have you ever checked the safety rating of a car before purchasing it?" (Yes/No)
* Environmental Awareness:
* "How important is fuel efficiency or environmentally friendly features (e.g., hybrid, electric) when choosing a car?" (Scale of 1-5)
* "Are you aware of government incentives for purchasing fuel-efficient or electric vehicles?" (Yes/No)
V. Technological Awareness:
* Connected Car Features:
* "Are you familiar with connected car features like smartphone integration (Apple CarPlay/Android Auto) or in-car Wi-Fi?" (Yes/No)
* "How important are these connected car features to you?" (Scale of 1-5)
* Autonomous Driving:
* "How familiar are you with self-driving or autonomous vehicle technology?" (Scale of 1-5)
* "Would you consider purchasing a car with autonomous driving capabilities?" (Yes/No/Maybe)
VI. Conclusion:
* Thank the respondent for their participation.
* Include any contact information for follow-up questions (optional).
Important Considerations:
* Question Types: Use a mix of multiple-choice, Likert scales (1-5 ratings), ranking questions, and open-ended questions to gather diverse data.
* Clarity and Conciseness: Keep questions clear, concise, and easy to understand. Avoid jargon or technical terms.
* Pilot Testing: Before distributing the questionnaire widely, test it with a small group to identify any ambiguities or problems.
* Data Analysis: Plan how you will analyze the data collected. Consider using statistical software to analyze quantitative data and thematic analysis for qualitative data.
Remember to adapt this framework to your specific research objectives. You might need to remove or add sections depending on your focus. This comprehensive framework should help you build a robust questionnaire to gauge consumer awareness about cars.