Determine the expectations your target audience has for the newsletter. To better understand your specific audience, stay up to date with web 2.0 updates by consulting social networking sites and blogs from your industry or organizational leaders and read comments on forums associated with your industry or organization to stay informed about the needs and temperament of your audience. For example, if writing a newsletter geared toward freelance writers, consider the most important aspect to their careers -- finding new freelance opportunities.
Get straight to the point. The audience must have an interest in the contents of the article immediately rather than having to wade through filler content. Start stories with a sentence stating what the article is about and follow it with a sentence stating why the article is important. Break up long paragraphs into smaller sections of two to three sentences to foster reader comprehension.
Think visually about your newsletter story. What aspects about the story illustrate it best for the reader? Consider what you see as well as hear at an event about which you are writing a profile. Use your vision and hearing to your advantage to paint a picture easily comprehended by readers.
Write your newsletter in a conversational tone. Keep it simple by using everyday words used in ordinary conversations. If a word is out of your typical vocabulary, then leave it out of your article or run the risk of sounding unnatural. Your newsletter should read as if you are speaking directly to the audience as one of them, not as an outside entity with who they cannot relate.