* To offer a comprehensive framework for understanding "the good life." Bradley moves beyond simplistic definitions of a good life and explores its complexities across personal, professional, and societal levels. He tackles the interconnectedness of these three spheres, arguing that a good life necessitates thriving in all three.
* To challenge conventional economic models. He critiques the limitations of solely focusing on economic growth as a measure of societal well-being. His perspective emphasizes the importance of non-market values and social capital in achieving a good society.
* To promote a more holistic and humane approach to work. Bradley advocates for finding meaning and purpose in work beyond mere financial compensation, urging a shift towards jobs that contribute positively to society and individual fulfillment.
* To encourage a re-evaluation of societal priorities. He argues for policies and institutions that foster a more just, equitable, and sustainable society—one that genuinely prioritizes the well-being of its citizens over narrow economic interests.
In essence, Bradley's purpose is to inspire reflection and action towards a more fulfilling and meaningful existence, both individually and collectively. He seeks to offer a nuanced and integrated approach to understanding what constitutes a "good" life, work, and society.