Analyze the market needs, competitors and identify the most profitable venture that your resources can fulfill. Review your current strategy to see if it fits with the dynamic market needs. Such analysis enables you to explore the options and ideas available for profit making, broadens your understanding of client needs and demands, leads to better developed software and increases sales in the long run.
Use the information obtained from the analysis made in step 1 to ensure the creation of versatile software. Versatile refers to the product's ability to adapt to changing market demands. The product should be able to meet required goals with as little hassles to the user as possible. Test your software to make sure it achieves the expected results.
Adjust the prices of your software as needed. Ensure that the price is convenient to you, in terms of profits, and pocket-friendly to the target market. Customers are price sensitive. Ensure that your product remains relevant to customers' needs.
Create a website dealing exclusively in your products. Provide options for free downloads that provide updates for people using your product. By doing so, you ensure that your product remains easily accessible to your potential clients.
Use promotional facilities such as advertising, web marketing, merchandising and promotional sales. By doing so, you increase consumer awareness of your product.
Create an after-sales service department. If already in existence, analyze the department and make improvements where necessary. This department helps build client confidence in the company and its product. This unit fosters a good reputation that assists word-of-mouth marketing and generates free publicity for the organization.