In the cosmetic industry, bentonite clay is used in shampoos, lotions, creams and lipsticks. It is used as a thickening substance and keeps moisture levels normal. It also keeps uniform composition for preparations and therefore makes for a smooth, non-greasy product.
Bentonite clay is thought to have a detoxifying effect and is used in alternative medicine practices for intestinal health. Because bentonite is able to absorb toxins from the body and provide mineral nutrients without being digested, it is used in over 200 cultures as a healing and detoxification agent.
Because bentonite clay is able to absorb liquids and control odors, it has been used commercially in the production of cat litter. When bentonite clay gets wet, it forms a cluster that does not break down, allowing it to be removed from the unused litter.
Bentonite clay can be used as a sealant that keeps water from escaping ditches, ponds and lagoons. It is also used during the building process of landfills and wastewater holding facilities.