Should a sport management course focus about or management?

A sport management course should focus on both sport and management. It needs to be a balanced approach. Pure management principles applied in a vacuum won't be effective in the unique context of sports. Similarly, a deep understanding of sports without the managerial skills to lead, organize, and strategize would be equally insufficient.

The ideal course would integrate:

* Sport-specific knowledge: This includes the rules, history, culture, and business models of various sports, fan behavior, media relations, and the legal and ethical considerations within the industry.

* Management principles: This encompasses areas like financial management, marketing and sales, human resources, strategic planning, risk management, event planning, and operations management – all applied within the sports context.

Therefore, the "or" in your question is incorrect. It's a case of "and." The best sport management courses effectively blend both aspects, preparing students for real-world challenges in the industry.