* The length of time the investment is held. The longer the investment is held, the more time it has to grow.
* The amount of money you invest. The more money you invest, the more potential for growth.
* The fees and expenses associated with the investment. These fees and expenses can eat into your returns, so it's important to be aware of them before you invest.
* Your risk tolerance. Some investments are riskier than others. The more risk you're willing to take, the higher the potential for return, but also the higher the potential for loss.