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How to Critique a Research Paper in a Marketing Class

Critiquing a marketing research paper helps a writer with edits before turning in a final draft for class. The research paper needs to include sections for a title page, abstract, introduction, materials and methods, results and discussion. The title page should include the title of the paper, the author's name, the class and the date. The abstract is a summary of the paper and should be less than 200 words. The introduction provides the reason and rationale for the research. The materials and methods section gives details about the research conducted. The results give a summary of the researcher's findings. The discussion section backs up the researcher's findings and can also discuss further research that need to be conducted.

Red pen
Hard copy of paper

Instructions

- 1
  Use a red pen on a hard copy of the research paper to mark changes. Write legibly to avoid miscommunication.
- 2
  Ensure each section of the research paper is included and written thoroughly. Let the author know what is missing or if sections need to be expanded.
- 3
  Compliment the good aspects of the paper. Writers want to know what they are doing right.
- 4
  Offer suggestions along with constructive criticism. Writers will appreciate the advice to improve the research paper.
- 5
  Write down any questions in the margins of the paper. This will help writers clear up any confusion and add additional information, if needed.
- 6
  Ensure the paper does not regurgitate information from the primary sources. Ask the writer to give his point-of-view or insights if none are given.
- 7
  Write a conclusion that summarizes your thoughts. The research paper should flow well, present technically correct information and offer value to the reader. Ensure all research sources are cited properly according to APA-style guidelines.

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