Find and follow the requirements for the biography. Every school has slightly different criteria regarding length, format and content. A clear understanding of what the school is looking for is essential.
Determine the audience for the intellectual biography. Graduate programs differ in size and focus. Search the department's website for the classes they offer, research interests and the types of employment opportunities for graduates. Applicants that come across too academic when applying to a professional-oriented program or too professional to a research-oriented school are less likely to be accepted. Also keep in mind that the biography will be read by faculty members, not staff. So write at a level appropriate to individuals with advanced degrees in the field.
Develop a clear focus for the biography. Have a clear sense of what the biography should accomplish and write it to that purpose.
Tailor the biography to reflect the interests of the department. Mention research interests in common with faculty members or professional experience the applicant has that would benefit the department.
Emphasize the particular skills that the applicant possesses. This is about selling the applicant to the department. Detail the most important qualifications the applicant would bring to the department. Do not reach for things to say or boast. Merely state the applicant's credentials in a professional manner.
Have the biography proofread by someone with a strong background in English or journalism to avoid any misspellings or other errors. Print the biography on high-quality paper and use a printer that produces clear, clean copies. Also, make sure to meet all deadlines and send the application materials to the appropriate address.