Design within reach (DWR) refers to the concept of making high-quality, well-designed furniture and home goods accessible to a wider range of consumers by offering them at a reasonable price point. This approach focuses on bridging the gap between exclusive, expensive design and affordable, mass-produced items by providing thoughtfully crafted products that combine affordability with aesthetic value.
The term "design within reach" suggests that good design should not be limited to the wealthy or privileged but should be attainable by individuals from diverse backgrounds and income levels. DWR aims to democratize design by making it more accessible and inclusive, allowing more people to enjoy the benefits of beautiful and functional objects in their living spaces.