Artist management is one of the career paths holders of a bachelor's in entertainment business could pursue. This job comes with various roles and responsibilities, and often these are tailored to the client's needs rather than being set in stone. One of the sectors personal managers may enter is the music industry. Here they are the artist's representative and their duties could range from planning the career of their client to offering emotional support. They may be able to suggest changes to the musician's art but they are not involved in producing music or movies and the job of booking gigs is left up to the artist's agent.
A production assistant in film and television is another varied role, in which duties and responsibilities may change from position to position. Working with directors and producers, these professionals can be in charge of many of the behind the scenes tasks that need to be completed to ensure everything is running smoothly, including looking after talent, communicating between different departments and completing necessary administrative tasks like answering phones and reproducing scripts.
Another area graduates with a bachelor's in entertainment business could go into is marketing and publicity. Some professionals in this sector are responsible for advertising particular products. For example, a marketer may be asked to raise awareness and hype about a particular album, film or television show. An interactive marketer needs to think creatively about how he can advertise a product over online and mobile channels. Some of the projects they may work on include viral videos or websites with which audiences can interact, rather than a 2D advertisement. Social networks like Twitter and Facebook are also often used by marketers.
Publicists are also charged with the task of getting audiences excited about a particular show, film or musical release. However, there role lies in the management of the press. They may write and distribute marketing materials to journalists and organize interviews.
Production managers work at the venue where concerts, theater and other arts are to be put on. They are in charge of overseeing the technical side of a performance. This could include lighting, sets and sound equipment and rigging. He is present at rehearsals and must be able to cater to the needs of the performers. The roles and responsibilities of a production manager can change according to the venue but his duties could including supervising set changes, looking after a budget and sometimes he is involved with the talent, taking on an assistant role ensuring that performers have everything they need in their dressing rooms.