However, it's important to note that:
* Christian Dior is often credited with popularizing the "New Look" in 1947, not Mainbocher. While Dior's designs brought the "New Look" to mainstream attention, Mainbocher had already introduced the silhouette in 1943, showcasing it on the cover of Harper's Bazaar.
* The Coty Award was later replaced by the Coty American Fashion Critics' Award.
Therefore, while Mainbocher won the first Coty Award, Christian Dior is generally associated with the "New Look" due to its widespread popularity after his 1947 collection.