Here's a breakdown:
* Signature Style: Lilly Pulitzer's designs are known for their vibrant, bold colors and tropical prints. Think floral patterns, whimsical animals, and playful designs.
* Preppy Aesthetic: The brand embodies a classic, preppy style, often associated with wealthy East Coast socialites and resort wear.
* The "Lilly" Look: It's a playful, carefree style that's perfect for sunny days and outdoor activities. It often involves shift dresses, skirts, blouses, and accessories, all featuring Lilly's signature prints.
* Beyond Clothing: The brand has expanded to include home goods, swimwear, and other lifestyle products, all reflecting the same vibrant and playful aesthetic.
Fun Fact: Lilly Pulitzer started her business selling juice stands in Palm Beach, Florida. She began designing clothes to cover up the juice stains on her white dresses, and the rest is history!