* Jace: A teenage boy who is branded with a barcode and becomes a pawn in a corporate conspiracy.
* Lexi: Jace's best friend and confidante, who is also branded and is determined to uncover the truth behind the branding.
* Harper: A rebellious and resourceful girl who helps Jace and Lexi fight against the corporations.
* The Branders: The mysterious and powerful organization responsible for branding people and controlling their lives.
* The Corporation: The wealthy and influential corporation that is behind the branding and is using the branded individuals for its own profit.
The story focuses on the struggle of these individuals to fight for their freedom and expose the truth behind the branding, while also navigating the complex relationships and challenges of their situation.