Here's why:
* Groundbreaking style: Joyce revolutionized literary technique with his use of stream-of-consciousness, interior monologue, and complex symbolism. This made his writing challenging but also incredibly rewarding for readers.
* Masterful prose: Joyce is known for his beautiful and intricate prose, often exploring the depths of human consciousness and experience.
* Iconic works: His novels, particularly *Ulysses* and *Finnegans Wake*, are considered masterpieces of modern literature and have been studied and debated by scholars and readers for generations.
* Impact on modern literature: Joyce's work influenced countless other writers, including Virginia Woolf, Ernest Hemingway, and Samuel Beckett, shaping the direction of literary experimentation and innovation.
While he might not be as widely read as some other popular authors, his legacy as a literary giant is undeniable.