His novel "One Hundred Years of Solitude" (1967) is widely credited with popularizing the genre and establishing its key features:
* Blending of the real and the fantastic: Márquez seamlessly weaves magical elements into everyday life, blurring the lines between reality and fantasy.
* Exploration of Latin American identity and history: His work draws heavily on Colombian folklore, mythology, and history, offering a unique perspective on the region.
* Lyrical and poetic prose: Márquez's writing is characterized by its evocative language, imagery, and rhythm, creating a rich and immersive reading experience.
While other authors, like Franz Kafka, Jorge Luis Borges, and Alejo Carpentier, explored similar themes and techniques before Márquez, his work truly brought magical realism to the forefront of global literary consciousness.