What has the author Melvin L DeFleur written?

Melvin L. DeFleur was a prominent sociologist who wrote extensively on mass communication, particularly focusing on the social effects of mass media and the influence of media on individuals and society. He authored several influential books, including:

* Theories of Mass Communication (1966) - This book, co-authored with his wife, Lois DeFleur, provided a comprehensive overview of theories explaining the effects of mass media on individuals and society. It became a standard text in communication studies.

* Mass Communication: Concepts and Issues (1970) - This book aimed to explain the social processes underlying the production, distribution, and consumption of mass media. It also delved into the impact of mass media on individuals and society.

* Sociology of Mass Communication (1978) - This book, co-authored with Everette E. Dennis, presented a sociological perspective on mass communication, examining the role of media in shaping social values, beliefs, and behaviors.

* Mass Communication and Society (1985) - This book, co-authored with Lois DeFleur, offered a broad overview of mass communication, covering topics like media institutions, communication processes, and the impact of media on social life.

DeFleur also contributed to the development of communication theory, co-authoring works like Mass Communication Theory: A Source Book (1975) and The Third Person Effect (1985) with Sandra Ball-Rokeach. He was a prolific writer and his works significantly shaped the understanding of mass communication and its social implications.

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