* "The Art of Direct Marketing" (1985): This book is considered a classic in the field of direct marketing and has been translated into multiple languages. It covers a wide range of topics, from creating effective direct mail campaigns to building customer loyalty.
* "The Marketing Handbook" (1992): This comprehensive handbook provides an overview of marketing principles and practices, covering areas such as market research, product development, pricing, and promotion.
* "Relationship Marketing" (1995): This book explores the concept of building long-term relationships with customers, a key focus of Jefkins' work. It emphasizes the importance of customer satisfaction and retention in achieving sustainable business success.
* "The Complete Guide to Direct Marketing" (1996): This book is a practical guide to planning, implementing, and measuring direct marketing campaigns. It includes examples and case studies to illustrate the concepts discussed.
* "The Marketing Audit" (2000): This book provides a framework for conducting a comprehensive marketing audit, a process for evaluating the effectiveness of a company's marketing activities.
Jefkins also wrote numerous articles and contributed to various industry publications. He was a highly sought-after speaker and consultant, sharing his expertise with businesses worldwide.
In addition to the books listed above, Jefkins has written several other publications, including:
* "The Art of Selling"
* "The Art of Advertising"
* "The Art of Public Relations"
* "The Art of Customer Service"
These books, along with his other writings, have helped to shape the field of marketing and continue to be valuable resources for professionals and students alike.