* John Baskerville (1706-1775) was an English type designer, printer, and founder who created the Baskerville typeface. His typeface was distinguished by its high contrast between thick and thin strokes, and by its large x-height (the height of the lowercase x).
* Giambattista Bodoni (1740-1813) was an Italian type designer, printer, and publisher who created the Bodoni typeface. His typeface was characterized by its sharp serifs and its high contrast between thick and thin strokes.
* Frederic Goudy (1865-1947) was an American type designer, printer, and educator who created over 120 typefaces. His most famous typefaces include Goudy Old Style, Goudy Sans, and Copperplate Gothic.
* Hermann Zapf (1918-2015) was a German type designer, calligrapher, and educator who created over 200 typefaces. His most famous typefaces include Palatino, Optima, and Zapf Chancery.