1. Hikers and Backpackers: The book provides advice and tips for those who enjoy outdoor activities such as hiking, backpacking, and camping, with a focus on avoiding or dealing with potential dangers and hazards in the wilderness.
2. Outdoor Enthusiasts: People interested in outdoor sports and activities like mountaineering, kayaking, skiing, and more can find valuable information on understanding risks and preparing for unforeseen circumstances.
3. Emergency Responders: The book's insights on human behavior and psychology in survival situations can be beneficial for emergency medical technicians, firefighters, search and rescue personnel, and other professionals who assist in emergency situations.
4. Military and Law Enforcement: The principles discussed in the book can be relevant to military personnel, police officers, and other professionals who work in high-risk environments or may need to survive extreme situations.
5. Disaster Preparedness Advocates: Individuals interested in disaster preparedness, survival planning, and emergency preparedness for potential natural disasters or extreme weather events can benefit from the book's insights.
6. General Readers: Anyone interested in learning more about survival tactics, psychology of risk, and how to improve their chances of survival in challenging situations may find the book fascinating.
Overall, "Survival Rules" targets individuals who engage in outdoor activities, work in hazardous professions, or are interested in developing their survival skills and knowledge for various situations.