What is tombstoning in newspaper printing?

"Tombstoning" in newspaper printing refers to a design flaw where two headlines, usually on adjacent pages, are positioned so close together that they appear to be a single, overly long headline. This creates a visual effect akin to a tombstone, hence the name.

Here's a breakdown of what makes tombstoning undesirable:

* Aesthetically Unpleasant: It disrupts the visual flow of the page and can appear messy or unprofessional.

* Difficult to Read: The long line of text makes it challenging for readers to follow the headline and can even lead to misinterpretations.

* Poor Branding: It detracts from the overall quality and professionalism of the publication.

How to Avoid Tombstoning:

* Headline Spacing: Ensure there's enough vertical space between headlines, especially when placed next to each other.

* Column Widths: Use column widths that are proportionate to the length of headlines to prevent them from overflowing into neighboring columns.

* Design Review: Thoroughly review the page layout before printing to catch potential tombstoning issues.

Tombstoning is a common design flaw in newspaper printing, but it can be avoided with careful planning and attention to detail.

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