Visual: A visually appealing image or graphic that supports and enhances the headline. It should be relevant to the message and visually engaging.
Body copy: The main content of the ad, providing more information, details, and context about the issue. It should be clear, concise, and persuasive, encouraging the readers to take action or support the cause.
Call to action: A clear and specific instruction on what the readers should do, such as donating, volunteering, visiting a website, or raising awareness. It should be prominent and easy to understand.
Organization logo and contact information: The logo or branding of the organization or cause behind the ad, as well as contact details such as a website, phone number, or social media handles. This allows interested readers to learn more or get involved.
Design: The overall layout and design of the ad should be visually appealing and easy to read. The font, colors, and use of white space should enhance the message and make it stand out on the newspaper page.