Here are some characteristics of an informative headline:
1. Accuracy: The headline should accurately represent the content of the article without misleading or exaggerating the information.
2. Conciseness: Headlines should be short and to the point, usually consisting of a few words or a short phrase.
3. Clarity: The headline should be easy to understand and should not contain jargon or ambiguous language that readers may not be familiar with.
4. Specificity: Informative headlines provide specific details about the content rather than being too vague or general.
5. Relevance: The headline should be relevant to the target audience and aligned with the overall theme or purpose of the article.
6. Timeliness: For news articles, the headline should reflect the most up-to-date and relevant information related to the event or issue being reported.
7. Impact: An effective headline should create a sense of curiosity or urgency to encourage readers to click on the article or read more.
8. Keyword Inclusion: Headlines can benefit from including relevant keywords or phrases that people may be searching for, especially in online content.
By crafting informative headlines, writers can capture readers' attention and provide them with a glimpse into what they can expect to find in the article or piece of content.