1. Truth and accuracy: Journalists strive to report the truth and to be accurate in their reporting. This means fact-checking information, verifying sources, and correcting errors.
2. Independence: Journalists should be independent from the interests of those they cover. This means not accepting bribes or gifts from sources, and not allowing personal relationships to influence reporting.
3. Fairness: Journalists should strive to be fair in their reporting. This means giving all sides of a story, and not taking sides in disputes.
4. Public accountability: Journalists are accountable to the public for their reporting. This means responding to criticism, and correcting errors.