What is the industry response rate to newspaper inserts?

The industry response rate to newspaper inserts varies widely depending on the industry, the target market, and the quality of the insert. However, some general numbers can give you an idea of what to expect.

- General readership inserts, such as those for retailers, restaurants, and entertainment venues, typically have a response rate of 1-3%.

- Inserts that target a specific audience, such as those for financial institutions, insurance companies, and auto dealerships, can have a response rate of 5-10%.

- Inserts that offer a strong call to action, such as those for sweepstakes, contests, and giveaways, can have a response rate of 15% or higher.

As mentioned, the quality of the insert plays a big role in determining the response rate. Inserts that are well-designed, attention-grabbing, and relevant to the target market will be more likely to generate responses.