- Tangibility: Print media has a physical presence, which makes it tangible. Readers can touch and feel the paper and see the images and text on the page.
- Portability: Print media is portable, allowing readers to take it with them wherever they go. They can read it on the bus, at the beach, or in bed.
- Permanence: Print media is permanent, which means that it can be stored and referred to later. Readers can dog-ear pages, highlight important passages, and add notes.
- Visual appeal: Print media can be visually appealing, with high-quality images and typography. This can make it more engaging and enjoyable to read than other forms of media.
- Credibility: Print media is often seen as more credible than other forms of media, such as online media. This is because it is associated with traditional journalism practices, such as fact-checking and editing.
- Reachability: Print media can reach a wide audience, regardless of their socioeconomic status or level of education. This makes it a good way to communicate with a mass audience.
- Cost-effectiveness: Print media can be a cost-effective way to reach a large audience. The cost of printing and distributing a newspaper or magazine is relatively low compared to other forms of media.
- Audience loyalty: Print media often has a loyal readership. Readers who enjoy a particular publication may continue to read it for many years.